Clinitas market a range of ocular health products in the UK and asked us to help them launch not only a new product but a whole new category.
Eye health vitamins are generally very large and difficult to take capsules. EyeBar offers patients the option of taking the suppliments in a enjoyable and easliy digested form - chocolate!
We designed the product logo, packaging and matching marketing collateral. We created and managed a comprehensive multi media launch campaign for this product which has proved successful.
Design Matters have been supporting our Ophthalmic business for many years. They are a pleasure to work with and DM have been pivotal to the launch of 9 new products with particular emphasis on packaging design, marketing campaign and materials development. The team are always responsive to our needs and provide cost effective solutions without compromising quality. Chris Miller, Sales Director, Altacor.