Magazine Advertising
Brief
To promote a new collection of Kelly Hoppen designed electrical accessories.
Extent
Design and copywriting for full-page ads to appear in prestigious interior design and architects' magazines and trade journals. Manage the media buying and budget.
Solution
Minimal design making the products very much the heroes along with the stylish photography of Kelly Hoppen.
Client comments
"The launch of this collection was very successful and created a real buzz, thanks in no small part to the excellent above the line advertising."
Steve Moss, Sales and Marketing Manager, Focus SB Ltd.