To design and produce a sales brochure for use by the sales force. To be used as a leave-behind, also to be mailed to interested customers and for digital download. To communicate a luxurious and design-led look and feel for the target market of interior designers and architects.
Copywriting and development of the structure to effectively present a large and varied range of products. To create hyper-real roomset photography throughout and supply quality product photography. Manage print production.
A pared back, minimal design making the luxury products very much the heroes. The brochure is sectioned into ranges with an intro section communicating the unique selling points of this luxury brand. The use of un-coated paper helps add a feeling of bespoke design.
"This new brochure design made a real statement about the company's new confidence and position at the top of our sector, it has been extremely well received by our interior designer and architect client base."Steve Moss, Sales and Marketing Manager, Focus SB Ltd.