Medical Pack Designs
Brief
To totally re-design packaging for an ophthalmic surgical product range. The old range consisted of 2 product variants, whilst the new range was to be extended to four variants. So the client required a range of packs that could clearly show the product variant but maintain a consistent look.
Extent
Research the market and competitors and also develop names for the product variants. Create final artwork compliant with all medical packaging requirements and foreign language versions for European markets.
Solution
A very modern and sleek design which has the surgical aesthetic. Strong use of colour coding for instant theatre recognition.
Client comments
"The new packs have elevated the range to a premium level. The old packs were dated and the new extended range design has been exceptionally well received ."
Oliver Wooding, Global Marketing Manager, Altacor Ltd.