To design packaging as part of a wider re-branding exercise. Keeler's precision tools needed to be packaged in an improved way to meet customer expectations when investing large sums of money on these professional instruments.
Outer cartons for various sizes of ophthalmic instruments. Initial print management and specification.
We made the most of the new Keeler blue which was a cornerstone of the re-branding of the company which we had just undertaken.
"Design Matters suggested we look at our product packaging as part of our huge company-wide re-brand. I'm glad we did as the packaging looks great and any feedback we have gleaned from customers has been extremely positive."Laura Haverley, Head of UK Sales, Keeler Ltd.