To design packaging for an extended product range of eye drop products.
Research the market and competitors and to produce a design that echoed the old packaging but looked more coherent as a range, which was at the same time being extended.
The design had to cross over from prescription products to over-the-counter products, we used the oval used on previous pack designs and created a simpler and more contemporary design.
"The previous range of products had grown over the years and as another product was being added, we took the opportunity to look at the whole range. With Design Matters expertise we now have a range that looks fresh and new but retains the design language of the original, no mean feat!"Chris Miller, Country Manager - Altacor Ltd.